Retailers

Training Solutions

What effect would a 5 to 10% sales increase have on your business? Every person who enters your premises could spend more. Learn the skills, which enable you to up, sell. add on and cross sell your products and services.

What do Customers see when they enter your business, attractive products and displays to open their wallets? Everyone can spend more with you if your merchandising hits the right spot. Effective attention to merchandising detail and the appearance of your business will mean more sales.

Please select the topics that you would like to be included in your Training program.

Merchandising for Sales Increase
Five Principles of Retail selling: Product, Price, Timing, Quantity, Conditions. Sales steering. Selecting the Product locations that sell. Capitalising on Best Sellers and High Profit items. What to do with dead spots or stocks. Selling what you have. Impulse lines and the vital add ons. Seasonal planning.

Preventing Loss
Identifying different types of loss. Shoplifting and the law. The need for procedures which reduce loss. Merchandise presentation and high risk items. Stock rotation. Reducing waste. Employee training, Rewarding and preventing the loss of good employees. Keeping costs down. Action plan for the critical areas.

Selling to the Retail Customer
Selling more to each Customer. Making Visitors into Customers. Understanding the Customer's expectations. Building a relationship. Recognising and meeting needs. Creating a desire that stimulates impulsiveness. Handling concerns and closing sales. Providing a service level that creates more business.

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